Live on 5 accounts · Google Ads + GA4 + GTM

Your Google Ads account, read and explained before a dollar moves.

AI Ads Optimizer watches spend, conversions, and tracking across Google Ads, GA4, and Tag Manager, tells you exactly what's wrong with real numbers attached — and never touches the account until you click Approve.

No auto-changes on connect. Every mutation is logged, reasoned, and reversible.
AI INSIGHTS — Search Terms
Critical Search Terms

"Subzero Wolf Repair – Houston" is bleeding budget on zero-conversion queries

30-day cost
$1,842
Conversions
0
Account avg CPA
$84
Why it matters
17 search terms drove clicks with no path to a booked repair — the spend is real, the return isn't.
Recommended action
Add 5 terms as negative keywords, campaign-level, exact match.
−34%
CPA after 30 days on autopilot-assisted accounts
$12,480
Wasted spend identified across 5 connected accounts
6
Tracking issues caught before they cost a client trust
<2min
From OAuth connect to first insight
The problem

Most accounts aren't mismanaged. They're unread.

Nobody's staring at search term reports at 11pm. Budgets get set once and forgotten. GTM containers get published and never audited again. The account keeps spending; nobody's watching what it's actually buying.

→ Clicks without context

CTR looks healthy. Nobody's checking whether those clicks ever became a lead, a call, a sale.

→ Tags nobody re-checks

A conversion tag existed at launch. Whether it still fires, whether it's duplicated — unverified since.

→ Budget by gut feel

Increases and cuts happen on a hunch, not on impression-share-lost-to-budget data sitting right there in the account.

Product

Six systems, one account view

Each one reads real synced data — nothing here is a canned template or a guess.

01 / Copilot

Ask it what the numbers already show

The assistant calls the same typed data functions the dashboard uses — never a raw database dump — so every answer cites the period and the figures behind it.

  • "Why did CPA go up?" answered with a WoW comparison, not a guess
  • Every reply shows which lookups it ran, and what they returned
AI COPILOTgpt-of-record: account data only
Why did CPA go up this week?
CPA rose from $61 → $94 (last 7d vs. previous 7d) — almost entirely one campaign, "Viking Repair – Emergency," where conversions dropped 6→1 while spend held flat.
↳ get_campaign_comparison(period_a="last_7d", period_b="previous_7d")
02 / Tracking Health

Configuration audit, not a guess it fired

Reads the published GTM container, cross-checks it against Ads and GA4 — and is explicit about the difference between "configured" and "confirmed firing."

  • Flags missing, paused, or duplicate conversion tags
  • Heuristic findings are labeled as heuristic, never presented as fact
TRACKING HEALTHthermador-repair.com
Google Ads ConversionCritical
Conversion tag has no firing trigger attached.
GA4Healthy
2 GA4 tags found, active with triggers.
Google TagHealthy
Separate tags in use, not gtagConfig.
GTM ConfigWarning
14 tags published, 1 issue flagged above.
03 / Wasted Spend

Search terms that spent real money and returned nothing

Volume-gated so a $2 click with no conversion never trips an alert — only terms with enough spend to actually matter.

  • One recommendation per term, ready to review — never applied silently
SEARCH TERMSlast 30 days
Search termCostConv.
"sub zero repair manual pdf"$2120
"wolf oven parts diy"$1680
"viking appliance repair houston"$3406
"subzero jobs hiring"$940
FROM search_term_view WHERE metrics.conversions = 0 AND metrics.cost_micros > 15000000
04 / Change Management

Approve → real API call → permanent record

Old value, new value, reason, and the raw API response — every change, whether a human clicked Approve or Autopilot did, in one append-only log.

  • Reversible changes carry an Undo that issues the inverse mutation
CHANGE HISTORY4 entries
negative_keyword
Campaign "Subzero Wolf Repair"
−"repair manual pdf" (EXACT)
Undo
campaign_daily_budget
Campaign "Viking Repair – Emergency"
$70.00$91.00
Undo
keyword_status
Ad group "Emergency – Same Day"
ENABLEDPAUSED
Undo
05 / Autopilot

Automation with limits written in code, not policy

Five modes, from fully manual to Full Autopilot — but the ceiling on what Autopilot can ever do doesn't move, no matter which mode is selected.

AUTOPILOTthermador-repair.com
Approve before applying
Limited Autopilot
Negative keywords, pause inefficient keywords, budget ≤10%
Full Autopilot
Cannot delete a campaign — no such function exists in the codebase
Cannot change conversion goals without confirmation
Budget change hard-capped at 30%, regardless of mode
Built directly on —
Google Ads API v25 GA4 Data & Admin API Tag Manager API v2 Claude, tool calling

Connect an account. Read before you change anything.

Early access is hands-on — I'm onboarding a small number of accounts directly to make sure every insight holds up against real spend.

Request early access roman.migunov@gmail.com